Blog Planner

Create AI-driven long-form blog strategies, review SEO drafts, and launch recurring automation for your brand.

What is Blog Planner?

SWAI Blog Planner is the SWAI app where you create blog campaigns, set cadence and content rules, generate preview articles with AI, review them, then launch automation so new blogs keep appearing on your schedule.

You use it to:

Create a blog strategy with AI (Blog Plan Strategist) or refine settings yourself
Set how often blogs publish, which types to write, and how media is handled
Generate and review full SEO-oriented drafts before going live
Launch, pause, resume, or stop campaign automation
Open Generation History on the Content Calendar to review scheduled blogs
Edit articles (title, body, SEO, featured image, schedule) from the calendar

Note: Blog Planner plans and schedules long-form content in SWAI. To publish finished blogs to WordPress, use the Content Publisher plugin.

Main screens

Screen	What it’s for
Blog Planners	List, create, open, launch, pause/stop, or delete blog campaigns
Blog Plan Strategist	Describe your strategy so AI can draft campaign settings
Blog Strategy Settings	Configure language, frequency, types, media, CTA, and advanced options
Review Blog Drafts	Review generated articles before Save & Launch Strategy
Content Calendar	View and edit scheduled blogs (including Generation History)

Note: Open Blog Planner from the SWAI Dashboard sidebar (Apps → Blog Planner, or go to app.swai.ai/apps/blog-planner). It uses your brand session — there is no separate sign-up inside Blog Planner.

Before you start

You can create a draft blog planner anytime. AI draft and CTA generation need a loaded brand profile.

Checklist

Open Blog Planner from SWAI
Use Apps → Blog Planner (or go to app.swai.ai/apps/blog-planner) so you are signed in for the correct brand.
Brand profile
Keep brand details up to date — Blog Plan Strategist and Regenerate CTA use them when drafting.
Asset Library folder (recommended)
If you want AI to use brand photos, have a folder ready (for example blog posts) under Choose your folder.
Content Calendar (for day-to-day edits)
After launch, open Calendar or Generation History to review dates, edit articles, and manage schedules. See Content Calendar.

Important warnings

Warning: If Blog Planner does not load or you lose brand context, close the tab and open Apps → Blog Planner again from the SWAI Dashboard.

Warning: Delete planner cannot be undone. You can optionally delete all blogs for that planner as well.

Tip: Generation History opens a filtered Content Calendar for that planner’s blogs only. Social posts are hidden in that view.

Quick start

Open Apps → Blog Planner in the SWAI Dashboard (or go to app.swai.ai/apps/blog-planner).
On Blog Planners, click Create Blog Planner.
In Blog Plan Strategist, describe your strategy, then click Create Draft.
Review Blog Strategy Settings (language, frequency, blog types, folder, media, status, CTA).
Click Generate Preview, then review articles on Review Blog Drafts.
Click Save & Launch Strategy to activate automation.
Use the row menu Generation History (or Calendar) to review and edit scheduled blogs.

Note: On a draft planner, Launch in the list opens the editor so you can finish review and launch — it does not skip the wizard.

Blog Planners list

From Blog Planners you can:

See each blog campaign with status and actions
Create Blog Planner
Open a planner to edit settings or review drafts
Use automation actions (Launch, Pause, Resume, Stop)
Open Generation History or Delete planner from the row menu

Status	Meaning
Draft	Strategy not launched yet
Active / Running	Automation is generating on schedule
Paused	No new content until you resume
Stopped	Automation ended; you can start again later

Empty state: No blog planners yet — Automate your long-form content strategy with an AI blog planner.

Warning: Delete planner? permanently removes the campaign. In the confirm dialog you can choose Also delete N blogs (or you will see This planner has no blogs yet.).

Create a blog planner

Click Create Blog Planner.
In Blog Plan Strategist, describe what you need.
Example: “A fitness and nutrition blog publishing 3 times a week for busy professionals.”
Click Create Draft (or Cancel).

AI drafts starting settings using your brand context, then opens Blog Strategy Settings. You may see Saving your blog planner… while the draft is stored.

Warning: If draft generation fails, try again with a clearer description, or open the settings and fill them in yourself.

Blog Strategy Settings

Configure the campaign, then generate a first set of drafts.

Header shows Blog Strategy Settings. Use Generate Preview when you are ready. In edit mode, Back returns to the list. An Automation panel appears after the planner is saved.

Settings

Field	What it does
Content language	Language/locale used for generated blogs
Frequency	Number of blogs per Day / Week / Month
Blog Type	One or more: How To, Informational, Tutorial, Review, Case Study, News, Opinion, List, Comparison
Choose your folder	Asset Library folder — AI uses the photos in this folder to create blogs.
Media Type	AI Generated, Folder Assets, or Mix
Auto Generated Post Status	New blogs as Draft or Scheduled
Call to Action (CTA) guideline	Guidance for CTAs in posts; use Regenerate to rewrite with AI
Advanced Options → Base Blog URL	Used for internal links between posts. Leave empty to skip internal linking until a URL is set

Buttons: Cancel, Generate Preview (busy: Generating blogs… / Saving planner…).

Tip: If you change settings after generating, you will see: Strategy settings changed. Click Generate Preview on the previous step to refresh blogs.

Note: If Media Type is Folder Assets, AI images are not generated at review.

Review Blog Drafts

After Generate Preview, step 2 is Review Blog Drafts — Review full SEO-optimized posts before launching.

For each card you can:

See post number, keyword, schedule, and status (for example Generating, Ready, Failed, Images pending)
Open Review post (read-only preview)
Retry failed generation or image generation when offered

Footer: Back to Settings, Save & Launch Strategy (busy: Finalizing…).

Warning: Wait for all blog drafts to finish generating before launching. If launch fails, try again after drafts show Ready.

Automation

After a strategy is active, manage generation from the list menu, the wizard Automation panel, or the calendar Campaign automation panel.

Action	Confirm title	Confirm button	What happens
Launch	Start {name}?	Launch	Automatic content generation will run on schedule.
Pause	Pause {name}?	Pause campaign	No new content will be generated until you resume this campaign.
Resume	Resume {name}?	Resume campaign	Generation will continue from the next scheduled period.
Stop	Stop {name}?	Stop campaign	This ends automation for this campaign. You can start it again later.

On Pause or Stop, you can optionally check Remove future scheduled blogs from calendar.

The panel may show Next generation time and any last error message.

Edit blogs and SEO

Day-to-day article editing happens on the Calendar (or via Generation History):

Open a day → Scheduled Content → Blog Articles.
Click Edit to open the blog editor.
Update content, Properties (title, focus keyword, language, publish date & time, status, featured image, SEO title, meta description, URL slug), and SEO.
On SEO, run SEO Health Audit for recommendations (good / ok / bad).
Click Save changes.

You can also create a one-off blog from the calendar with Create New → Blog (see Content Calendar).

Warning: Scheduled publish time must be in the future. Drafts may keep a past time, but you will see a warning to pick a future time before scheduling.

Common warnings and troubleshooting

I can’t open Blog Planner

Warning: Open Apps → Blog Planner again from the SWAI Dashboard (or go to app.swai.ai/apps/blog-planner) for the correct brand. Standalone access without a valid brand session will not keep you signed in for management.

Brand profile / AI features fail

If Blog Plan Strategist, Generate Preview, or Regenerate CTA fails with a brand profile message, reopen Apps → Blog Planner for that brand and refresh.

AI draft or preview failed

Try Create Draft or Generate Preview again with a clearer description.
Confirm Content language, folder, and Media Type.
If images fail, use Retry on the card or switch media handling.

I can’t launch the strategy

Wait until all drafts finish generating.
Fix any Failed cards, then try Save & Launch Strategy again.

Guests / team see no blogs on the calendar

Confirm the planner is Running (not only Draft).
Check Auto Generated Post Status and each article’s Publish date & time.
Open Generation History for that planner.
Confirm frequency and that automation was not paused/stopped with future blogs removed.

No folders in the asset library

You may see No folders found or No folders in the asset library. Create or sync folders in the SWAI File / Asset Library, then reopen Choose your folder.

Delete or automation action failed

Try again. If delete fails, note the planner name for support. Message: Failed to delete planner. Please try again. or Failed to launch blog planner. Please try again.

Glossary

Term	Meaning
Blog Planner / Blog Planners	A campaign that generates blogs on a schedule
Blog Plan Strategist	AI prompt that drafts strategy settings
Blog Strategy Settings	Cadence, types, media, CTA, language, and advanced options
Generate Preview	Creates the first set of draft articles for review
Review Blog Drafts	Step to approve drafts before launch
Save & Launch Strategy	Activates the planner and starts automation
Automation	Running / Paused / Stopped generation lifecycle
Generation History	Content Calendar filtered to one planner’s blogs
Media Type	AI Generated / Folder Assets / Mix
Auto Generated Post Status	New blogs as Draft or Scheduled
Base Blog URL	Prefix for AI internal links between posts
Focus keyword	Primary SEO target for an article
SEO Health Audit	On-demand SEO checks in the blog editor
Featured image	Hero image for the article
Editorial	Calendar category label for blog items
Content language	Locale used for generation
Campaign automation	Calendar panel to Launch / Pause / Resume / Stop planners

Need more help?

If something still fails after the checklist above:

Confirm you opened Apps → Blog Planner from the SWAI Dashboard for the right brand.
Confirm Blog Strategy Settings, automation status, and (if used) folder / media settings match what you expect.
Note the planner name, screen (list, settings, review, or calendar), and what you expected to happen.
Contact your SWAI admin or support with those details.

Related helpdesk docs: Social Planner · Content Calendar · Content Publisher