Brand
Brand
Manage your brand profile, contact details, AI training content, and colors.
What is Brand?
Brand is where you set the identity for the brand you are working in. Gaxu and other AI tools use these details to stay on-brand. Open it at app.swai.ai/setting/brand.
You use it to:
- Set logo, name, website, contacts, and timezone
- Link social profile URLs (Facebook, Instagram, LinkedIn, and more)
- Maintain AI training content (description, insights, ICP)
- Define a Brand palette for generated content
- Save changes or Retrain GrowthIQ from your website
Main screens
| Screen | What it’s for |
|---|---|
| Settings → Brand (open) | Full brand profile and AI training |
Note: In Settings under Workspace, the page is labeled Brand.
Page intro: Manage your brand profile, contact details, and AI training content.
Before you start
- Sign in and select the correct brand.
- Have your website URL, contact email/phone, and positioning notes ready.
- Prefer PNG or JPG logos around 256×256 px.
Warning: Retrain GrowthIQ removes your current marketing playbook. That action cannot be undone.
Tip: Complete AI training fields before heavy Gaxu use. See Getting Started.
Quick start
- Open Settings → Brand (or go to app.swai.ai/setting/brand).
- Upload a Brand logo if needed.
- Fill required identity, contact, and AI training fields.
- Add social profile links and palette colors as needed.
- Click Save changes.
- Optionally click Retrain GrowthIQ after the website is correct.
Brand identity
Your logo, name, and website define how your brand appears across the platform.
| Field | Notes |
|---|---|
| Brand logo | PNG or JPG, recommended 256×256 px — Upload image / Uploading… |
| Brand ID | Read-only; you can copy it |
| Brand name* | Required — placeholder Enter brand name |
| Website* | Required — for example https://example.com |
Social profiles
Link your social accounts so AI and campaigns can reference them.
Add public profile URLs here under Settings → Brand. This is the Brand Social profiles section (or go to app.swai.ai/setting/brand).
| Status | Meaning |
|---|---|
| No profiles connected yet | None linked |
| N profile connected / N profiles connected | How many URLs are linked |
- On Settings → Brand, find Social profiles.
- Click Manage → Connected profiles.
- Empty list shows No profiles yet.
- Click Add profile.
- In Add social profile, choose Platform, enter URL → Add (or Cancel).
- Click Save changes at the bottom of the Brand page.
Supported platforms: Facebook, Instagram, LinkedIn, WhatsApp Business, YouTube, TikTok, X, Pinterest, Google Business Profile.
| If you see | Meaning |
|---|---|
| Platform name is required | Choose a platform |
| URL is required | Enter a URL |
| Enter a valid URL (e.g. https://example.com) | Use a full web address |
You can edit a profile URL or remove a profile. Social edits apply when you click Save changes.
Note: These are profile links for AI and brand context. To sign in and authorize posting, ads, or calendar sync, review Settings → Integration (open). WhatsApp messaging is Settings → WhatsApp (open).
Contact & location
How customers and the platform can reach your brand.
| Field | Required |
|---|---|
| Yes | |
| Phone | Yes |
| Address | No |
| Post / zip code | No |
| Country | Yes |
| Timezone | Yes |
AI training content
These fields power your AI agents. Update them when your positioning or audience changes.
| Field | What it’s for |
|---|---|
| Brand description* | What you do, your values, and personality |
| Market insights* | Trends and what customers care about now |
| Ideal customer profile (ICP)* | Who you sell to and what motivates them |
Placeholders guide you: Describe your brand…, Industry trends…, Who your ideal customer is….
Brand palette
Colors used across generated content and apps.
- Click a color to edit; double-click to copy (you’ll see Success / Color copied!)
- Enter a hex color (for example
#000000) → Add Color or Update Color - Remove colors with the remove control
| If you see | Meaning |
|---|---|
| Palette cannot be empty / Brand palette is required | Keep at least one color |
| Please enter a valid hex color / Use hex like #000000 | Fix the color format |
| Invalid color palette | Review your colors and try again |
Save and Retrain GrowthIQ
| Action | What it does |
|---|---|
| Save changes | Saves identity, contacts, socials, AI fields, logo, and palette |
| Retrain GrowthIQ | Refreshes AI training from your Website; removes the current marketing playbook |
Retrain confirmation
| UI | Copy |
|---|---|
| Title | Warning: This will remove your current marketing playbook! |
| Description | This action is NOT reversable |
| Confirm | Retrain GrowthIQ |
| Cancel | Cancel |
Tip: After a major website or positioning change, Save changes, then Retrain GrowthIQ.
Required fields
You may see messages such as: Brand Name is required, Website is required, Email is required, Invalid email, Phone is required, Country is required, Timezone is required, Brand Description is required, Insights is required, ICP is required.
Common warnings and troubleshooting
Brand won’t save
Check every required field and fix invalid email or colors, then Save changes.
Retrain did nothing useful
Confirm Website is correct, Save changes, then Retrain GrowthIQ again. Remember the playbook is cleared on retrain.
Logo won’t upload
Use PNG or JPG. Wait until Uploading… finishes before saving.
Social profile won’t add
Use a full URL (https://…) and a selected platform. Then Save changes on the Brand page.
I need to post or run ads from a connected account
Adding a URL under Brand Social profiles does not sign you in to that network. Open Settings → Integration (or go to app.swai.ai/setting/integration) and review the tiles.
Glossary
| Term | Meaning |
|---|---|
| Brand ID | Your workspace identifier (read-only) |
| AI training content | Brand description, Market insights, ICP |
| ICP | Ideal customer profile |
| Brand palette | Your brand colors for generated content |
| Retrain GrowthIQ | Rebuild AI training from the website (clears the playbook) |
Need more help?
- Confirm the correct brand is selected.
- Note which field or action failed (Save vs Retrain).
- Contact support with the Brand ID and what you expected.
Related Help: Getting Started, Integration, User, Appearance.