Getting Started

Getting Started

Learn the SWAI Dashboard, set up your brand, and work through Settings so AI and campaigns run on-brand.


What is Getting Started?

Getting Started is the guide for using SWAI itself — how your workspace is organized, how to use Gaxu Command Center (your home brand operator), and how Settings fits together.

You use this guide to:

Guides for individual apps (Calendar, Contacts, Quizzes, and so on) live in their own Help sections. This category is for the SWAI workspace.

Main screens

Screen What it’s for
Gaxu Command Center Home AI brand operator
Settings Brand, team, domains, communications, integrations, billing
Notifications (sidebar) Unread alerts for you
Apps / AI Agents / Assets / Labs Product areas with their own Help articles

Note: Under Settings, open Brand, User, Notifications, and the other pages listed below. Each Settings page has its own Help article in this section.


Before you start

  1. Sign in to SWAI for the correct brand.
  2. Confirm the right brand is selected if you manage more than one.
  3. Know your plan’s seat limit before adding teammates.
  4. Prefer completing Settings → Brand (or go to app.swai.ai/setting/brand) before heavy use of Gaxu or AI apps.

Warning: If you are asked to sign in again or select a brand, do that before using Gaxu, Settings, or Integrations.

Tip: Fill Brand description, Market insights, and Ideal customer profile (ICP) early — Gaxu and other AI tools use this as brand context. See Brand.


Quick start

  1. Open Settings → Brand (or go to app.swai.ai/setting/brand). Complete identity, contact, and AI training → Save changes. Optionally Retrain GrowthIQ.
  2. Open Settings → UserAdd user for teammates (within seats) (or go to app.swai.ai/setting/user).
  3. Open Settings → Notifications (or go to app.swai.ai/setting/notifications) and set In-App / Email per category.
  4. Open Settings → Appearance (or go to app.swai.ai/setting/appearance) if you want Light/Dark theme or an accent color.
  5. Open Gaxu Command Center → use Daily Overview, Create Content, or Plan Campaign, or type your own request.
  6. Connect channels under Settings → Integration (or go to app.swai.ai/setting/integration) and communications (Email, Phone, WhatsApp) as needed.

Your SWAI workspace

SWAI is organized around a brand. Most of your data, AI context, notifications, and connections belong to the brand you have selected.

Main sidebar

Item What it’s for
Gaxu Command Center Home brand operator
Contacts Your contacts and lists
Appointments Bookings and schedule
Campaigns Campaign Builder
Apps Quizzes, Webinars, Email Outreach, Social Planner, Blog Planner, Facebook Ads, LinkedIn Ads
AI Agents Conversational agents
Assets Files, media, and Content Calendar
Labs Experimental tools

At the bottom of the sidebar:

Control What it does
Notifications Opens your unread alerts
Settings Opens Settings (starts on Brand)

Account menu

Open your account control in the sidebar to see:

Team accounts are managed under Settings → User (or go to app.swai.ai/setting/user).


Settings overview

Open Settings from the sidebar (or go to app.swai.ai/setting).

Finding your way

Control Purpose
Settings (back) Return to where you were before Settings
Search settings... Find a page by name or keyword
Page title + optional BETA The section you are on
Help Opens this Help center

Settings groups

Group Pages
Personal Appearance, Notifications (BETA)
Workspace Brand, User, Calendar Settings, Domains, QR Codes
Communications Phone System, Email System, WhatsApp, Connecting WhatsApp to a SWAI Phone Number
Integrations Integration (ads, Social Planner, Webflow, calendars)
Billing & Apps Billings, Beta Apps (only if shown for your account)

Note: Settings → Domains (open) is for custom domains on funnels, websites, stores, and blogs. Sending domains for email live under Settings → Email System (open). They are different tools.

Tip: Use Search settings... if you remember a keyword (for example theme, qr, or dns) but not the page name.


Gaxu Command Center

Open Gaxu Command Center from the main sidebar. The header shows Gaxu Command Center with a BETA badge.

Gaxu Command Center is your brand operator. Ask in plain language: it drafts content, reads live workspace data (contacts, campaigns, calendar, deals), and can save drafts into SWAI products after you confirm.

Full guide: Gaxu.

First open

  1. Open Gaxu Command Center and wait until it is ready.
  2. If you have no chats, SWAI creates New Chat.
  3. On an empty chat you see:
    • Business Timeline (bookings / posts when available)
    • Quick actions: Daily Overview, Create Content, Plan Campaign
    • Composer: Describe your marketing idea...
    • New Chat

Chat list

Quick actions

Action Helps you
Daily Overview Contacts, campaigns, bookings, and pipeline
Create Content Social posts, ads, blogs, and images
Plan Campaign Multi-touch SWAI Campaign Builder journeys

Ready for next move?

If Gaxu detects links, you may see Include linked pages?Cancel / Skip / Include.

Review replies

Chat appearance

Open the gear in Gaxu for accent color, font size, light/night mode, font family, and left-to-right or right-to-left text.

Social accounts in Gaxu

Social accountsConnect accounts in Social Planner opens Settings → Integration → Social Planner (or go to app.swai.ai/setting/integration/social-planner). Connecting channels there helps publishing. To create social campaigns, open Apps → Social Planner (or go to app.swai.ai/apps/social-planner). See Integration and Social Planner.

Warning: The composer and quick actions stay unavailable until Gaxu is ready. If something looks stuck, sign in again and select your brand.

Tip: Strong Brand description, insights, and ICP produce more on-brand answers. After major Brand updates, start a New Chat.


Recommended order

Step Where Why
1 Brand Identity + AI training for the whole product
2 User Teammates can sign in (within seats)
3 Notifications In-App / Email alerts for you (BETA)
4 Appearance Theme and accent (optional)
5 Gaxu First operator chat with brand context
6 Email System / Domains Sending email and custom site domains as needed
7 Integration Ads, social, and calendar platforms
8 Calendar Settings, Phone System, WhatsApp Scheduling and messaging
9 QR Codes Offline / print lead capture
10 Billings Plan, wallet, and payment

Then explore Contacts, Apps → Social Planner / Blog Planner, Campaigns, and other apps — see their Help articles.


Settings article index

Article In Settings
Gaxu Home sidebar — brand operator (BETA)
Appearance Personal → Appearance (open)
Notifications Personal → Notifications (open)
Brand Workspace → Brand (open)
User Workspace → User (open)
Calendar Settings Workspace → Calendar (open)
Domains Workspace → Domains (open)
QR Codes Workspace → QR Codes (open)
Phone System Communications → Phone System (open)
Email System Communications → Email System (open)
WhatsApp Communications → WhatsApp (open)
Connecting WhatsApp to a SWAI Phone Number Phone System Call Forwarding + WhatsApp verify
Integration Integrations → Integration (open)
Billings Billing & Apps → Billings (open)
Beta Apps Billing & Apps → Beta Apps (open, when shown)

Common warnings and troubleshooting

Asked to sign in or select a brand

Warning: Sign in again and select the correct brand, then retry Gaxu or Settings.

A Settings page won’t load

On Calendar, Billings, WhatsApp, Integration, Phone System, or Beta Apps:

  1. Click Retry.
  2. Try Open in new tab if you see that option.
  3. Confirm you are signed in on the correct brand.
  4. Wait a moment and try again if the page timed out.

Brand won’t save

See Brand — required fields and palette checks.

Can’t add a user

See User — seat limit, phone starting with +, password length.

Gaxu won’t accept messages

Wait until Gaxu is ready. Refresh, reopen Gaxu Command Center, and confirm your brand is selected. If the timeline fails to load, other chat features may still work.

Answers feel generic

Update Settings → Brand AI training fields (or go to app.swai.ai/setting/brand), Save changes, optionally Retrain GrowthIQ, then start a New Chat in Gaxu.

Not getting alerts

Open Notifications and check In-App / Email for the category and brand.


Glossary

Term Meaning
Brand Your workspace identity and AI training in Settings
Gaxu Command Center Home AI brand operator (BETA)
Settings Where you configure your brand, team, and connections
Seat A team member slot limited by your plan
Integration A connected advertising, social, or calendar platform
BETA A feature still labeled as beta
Brand context Your brand details that help AI stay on-brand
ICP Ideal customer profile
New Chat A new Gaxu conversation

Need more help?

If something still fails after the checklist above:

  1. Confirm you are on the correct brand.
  2. Confirm Brand is saved and seats allow new users if needed.
  3. For Gaxu, note whether it was ready and what you asked.
  4. For Settings, note the page name and whether Retry / Open in new tab helped.
  5. Contact your SWAI admin or support with the page and what you expected to happen.

Related Help: Gaxu, Brand, User, Notifications, Appearance, Integration.